fashion category – Resort Pop Wear, is to create a space for countless fashion entrepreneurs to fulfill their aspirations in creating fashion lines and subsequent companies, that best define their unique design sensibility to global fashion markets.
What is Resort Pop Wear?
Resort Pop Wear : defined as — fashion category that signifies — Style, Travel, Pop Culture, that is unique in its casual design, lightweight, breathable, yet very fashionable.
The roots are a mix of Resort Wear — Streetwear to create the fashion category known as, Resort Pop Wear.
Adventurous youth culture is the through-line in which this fashion category is unequivocally founded upon, Active + Travel Lifestyle.
Resort Pop Wear, the fundamentals of resort wear in elegant flow and fabrics, with the fluidity of street wear in its edge and functionality, that translate across youth and adult demographics globally. Founded 2017 in Beverly Hills, California.
Fashion Category: Resort Pop Wear
Price-Points: $25 to $340 USD
Outfits/Limited Editions: $420 USD
Growth model on the fashion category and its name sake website (resortpopwear.org) — Advocate & Promote for the betterment of all parties deemed a professional and/or entity that is actively in commerce within the fashion category.
The website is formulated on a subscription basis for individuals and/or companies.
*Beta Launch – September 2017
Providing access to fashion professionals a marketplace — knowledge, collaboration, resources, and essential commerce tools for fashion entrepreneurship.
“We put the Pop in Resort Wear” – tagline